Avancos Coffee

Brand Identity Design, Logo Design, Website Design

Avancso Coffee is an specialty coffee company founded in 2023. They source green coffee, roast them and ship to consumers from a central location.

The objective here was to deliver a fresh, engaging website that truly reflects the message Avancos Coffee wants to convey. The company is focused on health, performance, and sustainability, so it was crucial that we put these principles front and center with a strong visual impact. The colors needed to be as fresh as the ingredients Big Leaf uses in their plant powders.

Avancos Coffee wants their users to learn about the company background before being directed through a clear sales funnel to purchase. We worked to put the company’s value proposition at the forefront and to ensure visual and technical consistency across all devices.

Brand Identity

Avancos is striving to create a unique identity amongst coffee enthusiasts. They required a clean design and aesthetics. We understood how they wanted to position themselves in long term and created a brand identity for them that conveys simplicity and sophistication at the same time.

Brand Packaging

Avancos' packging is simplistic and convenient to use. It is clearly recongnisable in the crowd and has received numerous positive reviews. The brand witness 55% repeat purchase rate becuase people identify themselves with the simplistic yet meaning full desing.

Website

Avancos envisioned an aesthetically pleasing and fully functional e-commerce website for serving their target customer based. They also required an easy navigation that could help increase the engagement time on their website and subsequently sales conversations.

Access Website

Brand Communications & Visuals

We created design aesthetics for Avancos that was sophisticated while being simple.

The messaging elements were chosen after long strings of discussions over the long-term messaging that needs to be conveyed.